FIRST London and FIRST New York delivered venue and site management respectively at Old Spitalfields Market in London, and at Fort Mason Pavilion in San Francisco on behalf of client Kingsmen Creatives Ltd. for Chang Beer (InterBev).
Chang Beer’s activation concept was built around its Chang Sensory Trails, which aim to deliver 'the unexpected' through building a rich, multi-sensorial experience centred around Thai food, art and music.
Additionally, FIRST provided logistics support for a press event in London with fine Thai cuisine provided by celebrated chefs Bo and Dylan Jones.
The San Francisco event saw over 2,000 people attending during the Memorial Day holiday weekend.
All of the events attracted a broad range of social media influencers and local food critiques and chefs.