FIRST partnered with AOL on their 2016 NewFront to create a festival style block party in the South Street Seaport District.
Billed “AOL Access” the NewFront put AOL’s open-platform model in action and gave the 3,000+ attendees access to their brands in a way they’ve never experienced before. From drone obstacle courses and VR experiences, to a book signing and celebrity meet and greet opportunities, there were immersive activations across 13 of AOL-owned brands, including Huffington Post, TechCrunch, and Moviefone and partner brands like the NBA and NFL. Highlights included concerts by British breakout band Years and Years, Snoop Dogg, Wiz Khalifa and Demi Lovato. All content from the show was streamed via the Verizon go90 app.