Senior Corporate Events Executive becomes Regional Director, APAC, Bringing Unique Management and Creative Expertise to Support Business Growth and Operations
FIRST, a leading global events agency operating out of New York, Los Angeles, London, Dublin, Singapore and Hong Kong, announced today that Tamsyn Barker has been named Regional Director, APAC.
In this new role, Ms. Barker will oversee APAC operations and clients, reporting to Maureen Ryan Fable, CEO-Group and CEO-Americas of FIRST. She will oversee growth in APAC and provide regional direction for FIRST, in conjunction with the global executive team, to establish strategic policies and procedures for local operations.
“The potential for FIRST growth in APAC is tremendous and very exciting,” said Ryan Fable. “This new role is pivotal in driving our global business, and Tamsyn has the right combination of creative and management talents. Her wealth of experience, coupled with her personal qualities and network, make us confident that she’s perfect to lead our team in APAC.”
Ms. Barker added, “APAC is a unique market, and the opportunity to build FIRST brand awareness from Singapore to Japan to Hong Kong, is an exciting challenge. I’ve lived in Singapore for 14 years, and have innate knowledge of APAC and the nuances and needs of clients in the region. Recent key projects awarded to FIRST in APAC and globally will put us on the map and grow the FIRST reputation throughout the region. I’ve never felt more confident about the road ahead and the future of live events.”
FIRST has experienced significant global expansion in recent years, supported by the 2018 acquisition of U.K. and Ireland based experiential and creative agency Clive, as well as the 2016 acquisition of creative agency Barkley Kalpak Agency (BKA) in the U.S. FIRST is continually enhancing its core capabilities and leadership bench to meet the demands and complexities of its clients. FIRST’s total workforce is now approximately 350 employees worldwide.
Over the past 20 years, Ms. Barker has built her reputation in both leadership and creative roles in experiential marketing, events, and brand communication. Originally from Australia, she holds experience delivering successful events of all scales throughout Asia Pacific, China, the Middle East, the United States and the United Kingdom. In addition to serving as the Executive Creative Director for Freeman, during which she launched FreemanXP, Ms. Barker has served as General Manager of Luminous Experiential Marketing Communications, Creative Director for The Event Company Staging Connections, Managing Director for Above Consultancy, and Account Director for Banner Corporation (WPP).
FIRST provides world-class Strategy, Creative and Design, Venue Sourcing, Event Technology, Planning, Production, and Data and Analytics solutions to a wide range of global brands, through FIRST Events, FIRST Experiential and FIRST Solutions. The company has over 350 employees based out of New York, Los Angeles, London, Dublin, Singapore and Hong Kong. FIRST clients span many industries including financial services, aerospace, consumer electronics, technology, medical and healthcare, automotive, media and the non-profit sector. Event Marketer Magazine listed FIRST among their “Top 100 Event Agencies” for 2018, as well as one of 2017’s “Best Places to Work in Events.” Crain’s New York Business also recognized FIRST as one of the Top 100 “Best Places to Work in NYC” for 2018, while FIRST came in 14th place in the top 100 Best Workplaces by Great Place to Work in the UK. For more information, please visit: www.firstagency.com.