Yahoo! Mail Out Of Office Activation
New York, NY
The #SoOutOfOffice activations gave consumers a chance to live and share their own Out Of Office fantasies. Guests could do anything from ride a flying carpet through the pyramids, swim with dolphins in space, or swing with pink flamingos across NYC skyscrapers via custom greenscreen .gif photobooth installations. Social influencers and brand ambassadors were onsite to create buzz and help amplify the message. The experiential campaign was designed with a consistent feel for the Yahoo! Mail brand, but also customized and relevant to two different holidays in two different parts of the world.