Yahoo! Mail Out Of Office Activation

The #SoOutOfOffice photo activation showcased Yahoo! Mail's Out Of Office features - from NYC to Taipei.
LOCATION

Taipei, Taiwan
New York, NY

CATEGORY

Pop-Up Activation

Overview

The #SoOutOfOffice activations gave consumers a chance to live and share their own Out Of Office fantasies. Guests could do anything from ride a flying carpet through the pyramids, swim with dolphins in space, or swing with pink flamingos across NYC skyscrapers via custom greenscreen .gif photobooth installations. Social influencers and brand ambassadors were onsite to create buzz and help amplify the message. The experiential campaign was designed with a consistent feel for the Yahoo! Mail brand, but also customized and relevant to two different holidays in two different parts of the world.

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