Univision: Here For Our Community, Here For Our Partners
Univision hosted a livestream presentation to ad buyers on May 12, the same date it had initially scheduled its live Upfront. Univision gave updates on the network and, in partnership with Nielsen, unveiled new research on marketing trends in the Latinx community. FIRST provided enhanced production services, speaker coaching, and content consultation, while supporting in initial concepting into execution. The engagement strategy featured a concise 45-minute presentation and multi-media content including pre-recorded webcast elements, highly produced video rolls and a livestream component with speakers interacting in real time, ultimately reaching 2500 attendees.