The New York Times New Rules Summit

A Thought Leadership Summit which received the highest number of New York Times streams for one event, reaching over 100,000 views.





Thought Leadership Summit


FIRST partnered with The New York Times to create an environment for decision-makers from a myriad of organizations to discuss inclusive, equitable cultures that empower women to succeed. Guest speakers featured Melinda Gates, America Ferrera, Jamie Dimon, Cecile Richards, and Prime Minister of NZ Jacinda Ardern, who spoke candidly about women in the workplace. Held at the 1Hotel Brooklyn Bridge, the event room was set with livestream technology as The New York Times streamed five sessions on Facebook and three on Twitter to extend the experience to live viewers. The Summit was The New York Times’ most streamed event, ever, reaching 93K views for Melinda Gates’ session, 98K views for America Ferrera’s session, and 80K views for Cecile Richards and Samantha Bee’s session.


9-Page Article Content was featured in a 9-page special section of The
New York Times Newspaper.

100K Live Streams Highest number of NYT streams for one event, reaching over 100K views.

Award Winning Runner Up in Event Marketer Hidden Gems Award

UP NEXTBergdorf Goodman Holiday Windows Reveal & UNICEF Snowflake Lighting

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