Super Bowl Media Party

Hospitality activations over 20 months, culminating in the largest hosted Media Party of Super Bowl week.
LOCATION

Bergdorf Goodman 5th Avenue, New York

CATEGORY

Press Event

Overview

FIRST took over Chelsea Piers and used multiple spaces including the parking lot of Pier 60, which was transformed into an indoor venue, and Bowlmor, to host 5,000 members of the media. The result featured three distinct environments that together formed a massive, connected experience. The lively party atmosphere was emphasized via two stages with eleven performances from New York and New Jersey artists, including a Broadway showcase with Constantine Maroulis, Andra Day, The Lone Bellow, and DJ Questlove.

 

TESTIMONIALS

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