SITE Centers Investor Day

An out-of-the box investor conference and brand launch, pairing a classic venue with state-of-the-art technology.
LOCATION

Gotham Hall, New York

ATTENDEES

150

CATEGORY

Investor Conference

Overview

To excite and instill continued confidence in retail investment firm DDR on their path forward under the new brand SITE Centers, FIRST took an ‘old meets new’ approach to the experience. We projection mapped content onto the walls of landmark building and former bank, Gotham Hall, to tell the SITE Centers story. The walls acted as 100’ x 30’ screens, showcasing a brand reveal video and SITE Centers strategic approach ahead through powerful graphics. FIRST balanced the visuals with an intimate “in-the-round” presentation stage to create an environment for attendees to engage with the presenters while feeling immersed in the captivating visuals.

HIGHLIGHTS

Custom Projection Custom mapped content on the walls at 100’ x 30’

275+ Slides 275 customized slides

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