PepsiCo Café at the Aspen Ideas Festival

A one-of-a-kind hospitality lounge where Aspen Ideas Festival attendees could recharge, snack, and learn.

Aspen Ideas Festival, Colorado


Sponsorship Activation


FIRST conceived, designed, built, and managed a hospitality area showcasing PepsiCo’s Performance with Purpose ethos and the “PepsiCo Food Truck” offering daily, unique lunches made with PepsiCo brand ingredients.

FIRST also converted the St. Regis Hotel in Aspen to a full “Pep pour,” with a change out to all PepsiCo products including mini-bars, cocktails in the hotel lounge, and bottled water.

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