Mercedes-Benz Launch

FIRST launched the new Mercedes-Benz GLE Coupe and the GLE facelift, delivering on the brand promise “make the best or nothing”, and successfully showcasing the vehicles’ capabilities in multiple terrains, with a specific focus on the urban environment.



Product Launch


Taking place at the Capitol Theatre in Singapore, the launch featured a custom produced high-impact video projected onto a 6m x 10m designed wall. Further enhancing the “wow” factor, the video was accompanied by a choreographed performance by two aerialists before the projection wall was hydraulically lifted for the grand unveiling of the Mercedes-Benz GLE Coupe and the GLE. The main environment within the theatre was fashioned after a high-end urban lounge with a central bar and bartenders whipping up customised Mercedes-Benz cocktails throughout the evening.

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