Mercedes-Benz Formula 1

FIRST collaborated with Daimler Asia Pacific and Mercedes-Benz Singapore to produce Mercedes AMG Petronas F1 driver, Nico Rosberg’s appearance in SUNTEC city mall, situated within The Marina Bay Circuit.



Press Event


FIRST was responsible for all creative, technical and logistical execution, which included the security planning of this very well received “meet the press” session.

Over 85,000 spectators gathered to watch the Singapore F1 over a three day period. F1 Singapore boasts the first ever night race circuit with Nico Rosberg, ranked second on the overall drivers’ standing with his teammate, Lewis Hamilton, in first place.

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