Mercedes-Benz AMG Launch

FIRST worked with long term client Daimler Mercedes-Benz to deliver the creative concept, production, venue management and F&B for the launch of their new AMG GT 4-Door Coupé.





Product Launch


Key deliverables of the event included; development and proposal of the creative concept and venue sourcing, design and installation of all production and technical elements, F&B design and management, entertainment and creation of a launch video that featured key visuals of the car against a dynamic soundtrack.

The most unique event feature was the location – atop the pool at the Ritz-Carlton Singapore. Guests were wowed as the new AMG GT 4-Door Coupé drove right out into the middle of the hotel’s pool!

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