Madison Dearborn Annual Meeting
FIRST worked with Madison Dearborn to successfully pivot their traditional in-person Annual Meeting into a fully virtual event. In order to produce a quality livestream that would allow for additional creative design for the output, FIRST supported pre-recording speakers remotely and from Madison Dearborn’s Chicago office. Utilizing a microsite with an embedded Vimeo livestream, over 300 attendees tuned in. Attendees were able to use the microsite to view speaker information, see the event’s agenda, and watch the livestream all in one place. Ultimately, the Annual Meeting was a success amongst viewers, with an engagement time of 1.5 hours and a total view time of 257 hours.