Chang Beer Sensory Trails

LOCATIONS

London
San Francisco

INDUSTRY

Food & Beverage

CATEGORY

Experiential

Overview

FIRST London and FIRST New York delivered venue and site management, respectively, at Old Spitalfields Market in London, and at Fort Mason Pavilion in San Francisco on behalf of client Kingsmen Creatives Ltd. for Chang Beer (InterBev).

Chang Beer’s activation concept was built around its Chang Sensory Trails, which aim to deliver ‘the unexpected’ through building a rich, multi-sensorial experience centered around Thai food, art and music.

 

HIGHLIGHTS

2,000+ Attended the San Francisco Event

2 Chefs Celebrity Chefs: Bo and Dylan Jones

Influencers Social media influencers, chefs & food critiques

UP NEXTPepsiCo Café at the Aspen Ideas Festival

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