Chang Beer Sensory Trails

Overview

FIRST London and FIRST New York delivered venue and site management, respectively, at Old Spitalfields Market in London, and at Fort Mason Pavilion in San Francisco on behalf of client Kingsmen Creatives Ltd. for Chang Beer (InterBev).

Chang Beer’s activation concept was built around its Chang Sensory Trails, which aim to deliver ‘the unexpected’ through building a rich, multi-sensorial experience centered around Thai food, art and music.