AOL Access NewFront
South Street Seaport, New York
Guests explored immersive brand activations over 4 city blocks. From a drone obstacle course and VR experiences, to a book signing and celebrity meet and greets, attendees were hands-on with featured brands including Huffington Post, TechCrunch, and Moviefone and partner brands like the NBA and NFL.
Highlights included concerts by British breakout band Years and Years, Snoop Dogg, Wiz Khalifa and Demi Lovato, with all the content streamed via a proprietary Verizon app.
13 Immersive Activations
50k Square feet covered
4 performances including
Snoop Dogg, Wiz Khalifa, Demi Lovato, and Years & Years