AOL Access NewFront

A choose your own adventure-style block party showcasing 13+ brands.
LOCATION

South Street Seaport, New York

ATTENDEES

3,600+

CATEGORY

NewFront

Overview

Guests explored immersive brand activations over 4 city blocks. From a drone obstacle course and VR experiences, to a book signing and celebrity meet and greets, attendees were hands-on with featured brands including Huffington Post, TechCrunch, and Moviefone and partner brands like the NBA and NFL.

Highlights included concerts by British breakout band Years and Years, Snoop Dogg, Wiz Khalifa and Demi Lovato, with all the content streamed via a proprietary Verizon app.

HIGHLIGHTS

13 Immersive Activations

50k Square feet covered

HEADLINERS 4 performances including
Snoop Dogg, Wiz Khalifa, Demi Lovato, and Years & Years

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