Univision’s Virtual Upfront Named Finalist For Event Marketer Experience Design & Tech Awards
The editors of Event Marketer magazine have announced the finalists for this year’s Experience Design & Technology Awards, recognizing best use of design and technology across live and virtual experiences. We’re thrilled to announce that FIRST and Univision Communications, Inc. have been named finalists for Univision’s Virtual Upfront in the category of “Best Virtual Event.”
When the broadcast industry was under immense uncertainty, leading Hispanic media company, Univision, turned to FIRST to deliver their first virtual upfront. FIRST strategized with Univision to adapt what was traditionally a 2 day in-person experiential event into a month-long digital engagement.
To build anticipation and break through to the audience, Univision launched a dynamic registration site and countdown, mailed viewing companion kits that included notebooks, pens, and provided QR-coded graphics linking to key messaging. The virtual Upfront was streamed live to 3,200 simultaneous viewers and included pre-recorded segments with executive talent. FIRST collaborated with local health and safety guidelines to virtually coach speakers, produce segments in broadcast studio environments, and create a powerful high-production show. The design approach featured overlay and AR-style graphics, incorporated different formats for different speakers, and utilized a range of media from motion graphics, sizzle videos, and a musical performance from Pitbull to take attendees on a journey. Immediately after the presentation, press were invited to a Virtual Press Conference for a live executive Q&A.
The results: Univision doubled past attendance and delivered positive media in Forbes, Variety, and Adweek, while setting Univision on a path to beat market sales expectations.
Learn more about the Event Marketer Experience Design & Technology Awards, and Univision’s recognition, here.
This year’s winners will be named live during the 2020 virtual Experiential Design & Technology Awards Gala, to be held December 15.