Upcoming FIRST Talks in the Americas and Global Webcast






FIRST is proud to be speaking on a variety of topics coming up. Don’t miss these FIRST Talks happening:

FIRST and Clive Webcast on “Breaking Through: Get the Most from Your Digital Event” | FIRST Talks

FIRST and Clive will be hosting a webcast on Wednesday, June 24, on how to design virtual experiences that break through. Jennifer Kauf, FIRST SVP, Creative Strategy & Brand Marketing, and Adam Suellentrop, FIRST VP, Creative Strategy will share valuable insights on human behavior, digital consumption and creating content that connects and delivers results. We’re thrilled to also be featuring a look at successful implementations via a conversation with Jitter Garcia, Director, Event Marketing at Univision Communications Inc. Learn more and register here.

Webinar for Agency Leaders – “Market Transformation Series: Event Agencies” | Event Leadership Institute

FIRST CEO, Group & CEO, Americas, Maureen Ryan Fable will join a panel on June 25 with Event Leadership Institute’s founder, Howard Givner, with four agency heads – from small to big – and discuss the business strategies taken to remain solvent, the decisions made to remain future relevant, and the methods to remain connected. Watch the recording here.

Webinar on “The New Event Contract” | Event Marketer

Margaret Spear, People & Culture Director, Americas, and Sam Sherman, VP, Strategic Sourcing & Procurement will speak on Event Marketer’s webinar “The New Event Contract” on June 30. They will be discussing employee policies for the event industry in a pandemic-impacted world. The session will cover what new policies and procedures might look like related to work travel; how organizations will communicate new health safety procedures; the future of remote work. Learn more and register here.

“Choosing the Right Digital / Virtual Platform” | Society for Incentive Travel Excellence (SITE) Northeast

Weijie Huang, Senior Event Technology Manager, will be facilitating a breakout discussion for Society for Incentive Travel Excellence (SITE) Northeast on July 14. The discussion will focus on “Choosing the Right Digital / Virtual Platform”. Register here

Learn more about the speakers:
Jennifer Kauf, SVP, Creative Strategy & Brand Marketing, FIRST

Building a client’s story into an engaging live event requires both business savvy and creative flair. It’s a balancing act Jen executes with precision, using her education and experience to bring objectives-driven strategies and innovative thinking in equal measure to any engagement brought her way. Throughout her career in experiential marketing, Jen has crafted a variety of award-winning event marketing initiatives, guerrilla programs, and promotional campaigns for brands such as GE, NBC Universal, UBS, and A&E. During her tenure with FIRST, Jen has overseen the creative process for experiences including Verizon Media NewFronts, Mastercard leadership meetings, The New York Times thought leadership conferences, and Samsung product launches. And as an avid concert-goer, Jen understands what it takes to engage and entertain an audience, because she’s regularly a part of one. She majored in Studio Arts at Binghamton University.

Adam Suellentrop, VP, Creative Strategy, FIRST

Shaping rich, memorable, and emotionally powerful experiences are Adam’s passion. With a background in theater, an obsession with new technologies, and a desire to do things he’s never done before, Adam has over 15 years of industry experience and expertise leading some of FIRST’s biggest projects.  He has directed over 100 large scale Keynotes working with executives likeMarco Benioff, Tim Armstrong and Sheryl Sandberg. He has lead teams of producers and strategists alike with career highlight including a phone launch at Radio City Music Hall, a webcast for 500K viewers, shutting down South Street Seaport, and overseeing the award winning global rebrand of Oath.

Maureen Ryan Fable, CEO, Group & CEO, Americas, FIRST

Since launching FIRST in the Americas in 2004, Maureen has made massive strides for the brand, positioning FIRST as an industry leader. Prior to FIRST, Maureen was the Director of Events at Billboard Magazine and The New York Stock Exchange. She then opened her own firm, Ryan-Fable Productions, which laid the groundwork for what would become the FIRST New York office. In recognition of her professional achievements, Maureen was inducted into the ILEA Hall of Legends and featured on the ‘Top 50 Smart Women in Meetings 2017’ list. In addition to being CEO, Group & CEO, Americas, Maureen found time to run the New York City Marathon in 2018 with the support of her FIRST family, a playlist of pop tunes, and a healthy jolt of diet cola to keep her going.

Margaret Spear, People & Culture Director, Americas, FIRST

Margaret Spear oversees human resources operations and strategy for FIRST in the Americas. In her role, she works closely with FIRST leadership, with a focus on employee relations, policies, and key initiatives. Among those are the performance management process, employee engagement, and reporting & analytics. She also leads the global FIRST volunteer committee, FIRST Cares, which focuses on philanthropy, sustainability, and wellness initiatives. Prior to joining FIRST, Margaret worked in HR advisory and Learning & Development at Bessemer Trust and Credit Suisse.

Sam Sherman, VP, Strategic Sourcing & Procurement, FIRST

Sam Sherman is Vice President, Strategic Sourcing & Procurement at FIRST. She is responsible for risk & compliance, procurement and contracting. Sam has delivered global events for over 20 years for clients in fields as varied as technology, education, finance, non-profit, consumer goods and politics. Sam joined FIRST in 2013 in client relations, and transitioned to a position as the manager of the Planning & Production team before moving into her current role. Sam has been a guest lecturer at Pace University, and most recently spoke at the BizBash Expo and COPE events in New York City on Event Security and on GDPR compliance at Event Tech in Las Vegas.

Weijie Huang, Senior Event Technology Manager, FIRST  

Weijie Huang is the Senior Event Technology Manager at FIRST, delivering technology solutions to the Fortune 500 brands we serve, ensuring FIRST clients stay ahead of the curve with technology trends. During his time at FIRST, Weijie has developed custom solutions for clients across financial services, aerospace, consumer electronics, technology, medical and healthcare, automotive, media and the non-profit sectors.

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