The Data Rush: Technology and Tools for Customer Information
FIRST will host a Marketing & Communications Forum for British American Business – New York members about “The Data Rush,” on September 10. The topic will speak on how to “fully understand your customer and their journey to create data-driven personalized experiences at the right moment.”
Moderated by Adam Suellentrop, FIRST VP and Creative Strategist, the Forum will feature panelists Jason Gray, Head of Marketing, North America, Charles Tyrwhitt, and Tiffany Johnson, Group Director, Data & Analytics, Wunderman Thompson.
The thought leaders will share their best practices on:
– How to leverage customer data to inform your creative strategy
– Which customer touchpoints benefit most from personalization
– Optimizing your marketing technologies to execute, analyze and improve marketing across the customer lifecycle
You can read more about the program here.